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Dynamic e-mail marketing material showing different items to different subscribersPredictive recommendations suggesting products before customers searchAutomated campaigns set off by particular behavioral signalsReal-time budget allotment to the best-performing imaginative and audiencesThe structure requires robust first-party data collection. Mamaearth ran CTV projects on Disney+Hotstar for its Ubtan Face Wash. The benefit showed up quick: brand awareness and favorability climbed up around 9%, and purchase intent leapt almost 19%, exceeding common campaign norms.
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